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Crisis Communications
March 24, 2020

The recent international events surrounding the COVID-19 pandemic have shown local, national and world leaders communicating with the people across their areas of responsibility in a variety of styles and levels of expertise. Some have been good, some awful and some rather ho-hum. As effective communication is paramount to successful leadership, and inspirational leadership is critical to organizational success, I have watched this unfold – particularly across Canada and the United States, with keen interest. Leadership will most often make or break groups of all types (i.e. teams, companies, societies) and leaders cannot succeed without communicating effectively.


In my view, the acceptance – or not, of the messaging of any political leader, often comes down to three factors: the effectiveness of the content and delivery; trust in the individual; and/or the political leanings of audience members. In some instances, leaders who have not always been effective communicators have risen to the challenge in what are very ominous circumstances. Some have communicated more effectively in these tough times than they have historically done on a day to day basis. That hasn’t necessarily developed avid feelings of confidence in those that for political or personal reasons have not trusted the leader in the past, but in some cases, even a jaded old guy like me has thought, “Not bad!” after watching and listening to “leaders” that I don’t usually have much of respect for or trust in.


If any of these political folks were turn to me and ask me for suggestions on how to lead through this challenge, and I’m quite confident they won’t, I would offer the following:

1. Lead. Leadership isn’t always easy, but in times of crisis, people are looking to their leaders to be “in-charge”. They want the leaders to guide them and to offer them the confidence that everything will be okay, by offering facts and clear direction. They are seeking comfort and in bad situations sometimes they have no one else to turn to for that but their leaders. It’s your job to go forth and actually lead.

 

2. Build and maintain trust. Trust is a fragile commodity. It is difficult to gain and can be lost in a nanosecond. It is normally developed over time, through day to day interaction, in fairly normal situations and not when the chips are down. Do all you can for the months and years prior to the disaster to build the trust of the people, then when the poop hits the proverbial fan, people are much more apt to look to you and say, “That’s my leader and we will get through this!”

 

3. Communicate regularly, consistently and honestly. People don’t want to hear farcical stories and rose-colored glasses scenarios. They want and need to hear the facts; what government is doing to get them through this mess; and what they as citizens need to do for their part. That’s why they pay you the mediocre bucks.

 

I was asked recently in an interview, “Do we always have to see the Premier or Governor or PM or President speaking on this issue?” I said “No. We need to hear from Ministers and subject matter experts too, but if there was ever a time that we need to see the leader of the province/state or country front and center, it’s now.” I likened it to when I was Commissioner. I wasn’t there to do press conferences on every drug bust or homicide, or to simply appear to shake hands and kiss babies. When bad things happened, the public and our staff needed to hear from ME. So make sure they hear from YOU.

 

4. Correct the record. When the facts change, and they often do in the fluidity of an emergency, the leaders must update the people. Don’t let what turned out to be a false statement linger and take root. Correct it and move forward.

 

5. Make decisions that are best for the people. Leaders that make and communicate decisions that are clearly in the best interests of themselves, their families or their wealthy business colleagues and not best for the average citizen, are failing their electorate. The majority of people will see through that and trust in those leaders will be lost. Make the right decisions for the right reasons.

 

6. Take responsibility for missteps. True leaders take the fall when things go bad. Even when it may well have been a subordinate official that erred, there’s no mileage in passing the blame. The general public and management team will both lose trust in you when you do. Take the hit, do damage control and move on.

 

7. Listen to experts – don’t try to be one. Any leader that thinks he or she knows everything isn’t a leader at all. Listen to those experts that truly know the business and then let them speak publicly on issues that are over your head. As Mark Twain so famously said, "It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

 

8. Give credit and show empathy. It is not about you. Touting all the wonderful things you are doing non-stop and not recognizing the people that are giving their all in horrendous circumstances or the citizens that are frightened and/or suffering, makes you look like an uncaring narcissist. Is that what you want your legacy to be? Likely not, but if it is, then step down.

 

This dreadful virus is undoubtedly impacting the world and may well be a game-changer for us all for the rest of 2020 and beyond. But we will get past this, together, as a big, international team. In the mean time we must collectively keep our heads on straight. We can only hope that our elected officials provide the effective leadership we want, need and deserve to keep us moving forward on the right path. I’m confident that we will survive!

By Chris Lewis June 6, 2026
Police become the default response to bad immigration policy
By Chris Lewis March 28, 2026
Leadership is inundated with risk, every hour of every day, in all sectors. In policing, legislative authorities and established policy are the ever-present guideposts, but occasionally policy just doesn’t apply. At times someone has to just make a decision to do something, or not, or they will fail the public they serve and the personnel it is their duty to lead. If it goes bad, time to own up, do damage control, learn from it and move forward. It always frightened me when I saw some at the senior executive level in policing think that supervisors and managers operate in a pristine little bubble where nothing should ever go wrong. Then when it did because some supervisor tried their best to make something work for all the right reasons, they wanted to pigeon-hole the person that took the risk. There were times during my own career when executives were not encouraged to take any risk either. In fact, taking risk was career risk in itself. Despite the best of intentions, if it went bad, the one ‘responsible’ be forever labelled as having failed. Even if the gamble went well, the jaundiced eyes from above would still forever look at them as being a potential liability. It became the “Oh, him. He’s the one that...” At times the daily decision making of high-level commanders would be second-guessed by those in the executive suites – some of whom had never really commanded anything. My buddy retired Chief Wayne Frechette used to describe these folks as: “They’ve never been out after dark on company time.” I know this same concept was alive in many other police services. Some at executive levels actually did serve in operational roles at some point but they never took a risk. Somehow, they were fortunate to skate through difficult situations through sheer luck as opposed to good decision-making and never developed any scar tissue along the way. They didn’t learn from failure – they survived by luck. They also were viewed by weak executives above them as being golden because there was never a milli-second of negativity around them. They were Teflon. But those that worked under their “command” (for lack of a better word) had no respect for them. They simply watched them walk around with coffee in hand, never leaving the office or making a decision. It wasn’t leadership, but it did pave the way to stardom from on high, for some. True leaders do take risks at times. Many I worked with and for did it all and did it well. They did so in the best interests of those they served and those they led, because it wasn’t about themselves, but was done in the service of those that placed their trust in them. Policy simply doesn’t fit every situation. It is most often a guide that anticipates most circumstances that employees will face, particularly the more common (high-frequency) ones. But it cannot predict every possible scenario. When that happens in policing, it can occur in very unlikely situations (low-frequency) that are incredibly high-risk. Supervisors cannot say “Sorry folks, the book doesn’t cover this one” and run away crying. They also don’t have time to tell bad guys, “Hey big fella, sit tight. We need to take a pause here and get the whiteboard out so we can have a group-think about how to stop your murderous rampage.” I think that many pseudo-leaders – far too many, are afraid to make risky decisions out of fear that an error will jeopardize their career. Instead, they risk their careers by not making decisions. Or as I like to say: “their fear of career-risk, risks their careers.” This can be fatal in the policing world. When a police supervisor shirks their responsibilities or quivers, sucks their thumb, and prays for the situation to go away, thankfully constables will come forward and do their best to get their teammates through it. Sometimes that ends well and when the supervisor emerges from their fear-induced coma, they will more often than not take credit for the success. But when the situation goes to hell-in-a-handbasket – despite best efforts, the pseudo-leader will document the risk-taking employee and add another bullet-point to their list of things they’ve done to “hold people accountable.” The panel at their next promotional interview will likely hear the false rendition proudly told. I hear examples of this practise from serving police officers across North America on a much too frequent basis. True leaders develop a culture of trust among those they lead that their suggestions and feedback are encouraged and valued. Their confidence that the leader wants their input encourages them to constantly analyze situations and give thought to what policy says and the options available when policy says nothing. That is good for the employee’s development and may save the leader’s hind-end and the continuity of the team on occasion when an employee steps forward in a crisis. Having said that, there will clearly be situations where there isn’t time for the whiteboard, and a decision needs to be made by the responsible “leader.” When it doesn’t work out, the real leader will step forward and be accountable. But when it does go well, the true leader will allow the light to shine on the team they have the honour to lead. In my view, we’re not seeing enough of that in North American policing. We need more genuine leaders at all levels of law enforcement organizations. Developing and promoting real leaders that can manage risk effectively is a must. Anything less fails everyone.
By Chris Lewis March 26, 2026
They used to be simply a "nice to have."